Yet – judging by his public pronouncements – it was meant to be a very different story this time. Slapping the Trump name on a product that others produce better just does not work – especially now. It now seems Truth Social may be heading the same way as Trump Steaks and Trump Vodka, just to name a few. One study found that downloads have fallen by as much as 95%. Last week it failed to break the top 200. But three weeks after Truth Social was launched, its download chart position dropped to 116. It was briefly the most downloaded free app on Apple. The Twitter clone, where posts are called “truths”, was launched with high expectations on President’s Day in February.
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